This paper relies on content analysis of the film, and findings from existing literature, both that includes coverage of Hercules and studies of gender in Disney films. This analysis explores how these characters overarchingly create mixed messages concerning the role of men and women in society. Both of these films, however, pale in comparison to the monetary success of the most recent Disney princess movie, Moana, with a lifetime gross of almost $250 million after just two years ( Box Office Mojo 2018a, 2018b, 2018c), one barometer of the films’ success. While Hercules is comparable to Tarzan (1999)-another non-princess film released in a similar time period- Tarzan’s gross proceeds have topped $170 million. To date, Hercules has had a lifetime domestic gross total of just under $100 million-only slightly exceeding its budget of $85 million. ![]() Yet Disney’s updated mythical hero had only moderate success at the box office. The animated film is a modernization of the classic myth in which the eponymous hero is a physically intimidating protagonist that epitomizes manhood. Disney’s Hercules ( 1997), however, has been largely overlooked in academic literature exploring the evolution of gender portrayals by the media giant. ![]() ![]() Disney’s influence in children’s entertainment has resulted in the scrutiny of gender stereotypes in its films ( Do Rozario 2004 Dundes et al.
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